Few vehicles are as effective at reaching large segments of the population as television, a fact that has established it as the favored medium for advertisers in many product categories. For as long as that has been the case, however, TV networks and advertisers have been fearful of emerging competitors and technologies that threaten their route into consumers' minds.

Derek Farley Public Relations, LLC (DFPR) announced today that media and press relations industry veteran Jerry Mitchell has joined its staff as Director, Client Services. "Jerry brings a wealth of experience, talent and energy to DFPR," said Derek Farley, president of DFPR. "His experience as a reporter and his leadership skills in a variety of capacities, including his experience internationally, will be of tremendous benefit to our company, and more importantly, our clients."

Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Investor's Business Daily, Incorporated (IBD), publisher of the national business and financial daily newspaper, and its companion Web site Investors.com, has selected Aprimo Marketing(TM) to centralize and manage all of its marketing campaigns. IBD will use Aprimo Marketing as a fully integrated, end-to-end strategic marketing solution.

Zephyr Salvo, a turnkey media development firm, is creating new branding channels for its clients in Second Life -- a virtual landscape and online communication system where real money is exchanged for virtual goods and services. "What is really exciting about a medium like the virtual world is that it allows customers to engage in a brand experience, rather than just reading about it," said John Phillippe, founder and CEO of Zephyr Salvo. "Customers can live inside the advertising and branding structures we build -- constantly engaged with products, services, and ideas in meaningful exciting ways."

Omnicom Group agencies TBWA and Goodby, Silverstein & Partners took Global Agency of the Year and U.S. Agency of the Year honors respectively in Adweek's annual Agency of the Year ranking. In choosing TBWA Adweek noted the agency came together with enviable global business gains, proving its mettle as a worldwide network. As Adweek described it, "The growth was impressive, and creatively, as in years past, it just doesn't get any better than TBWA under Chairman and Chief Creative Officer Lee Clow."

Beginning in February, Pepsi-Cola will reach out to consumers in a different way than ever before. Pepsi will connect with consumers via a global brand restyle -- a 360-degree marketing campaign that will be reflected all over the world on TV, radio, in print, packaging and online.

Carlson Marketing and Hawkeye|Cohesion, Hawkeye's channel practice, today announced they have formed a strategic alliance to create the industry's first-ever end-to-end suite of global channel marketing services called CONDUIT. By combining the capabilities of Carlson Marketing with the channel program design and technology services of Hawkeye|Cohesion, the two companies are able to offer fully integrated and globally deployable channel marketing services.

Advertising Age and Campaign, the top advertising trade publications in the United States and United Kingdom, respectively, have both pronounced Euro RSCG Worldwide to be the best global agency in the industry. Advertising Age announced today that Euro RSCG Worldwide is the 2006 Global Agency of the Year.

Columbus McKinnon Corporation, today announced that it is adopting a new corporate logo and tagline to uniquely position it in the global marketplace as a leading designer, manufacturer and marketer of material handling products.

For the first time in the agency's history, Euro RSCG Worldwide has been named "Advertising Network of the Year," by Campaign, one of the top and most respected advertising trade publications in the U.K. as well as the world. The agency was praised for its agency management -- and its impressive streak of new business wins around the world.