Derek Farley Public Relations, LLC (DFPR) announced today that media and press relations industry veteran Jerry Mitchell has joined its staff as Director, Client Services. "Jerry brings a wealth of experience, talent and energy to DFPR," said Derek Farley, president of DFPR. "His experience as a reporter and his leadership skills in a variety of capacities, including his experience internationally, will be of tremendous benefit to our company, and more importantly, our clients."

Mitchell most recently was Vice President, Distribution Products, Americas, for PR Newswire, where he also headed sales and customer service operations in the company's London office. Mitchell, who also served as Southeast Regional Manager for both PR Newswire and Business Wire, spent 16 years with United Press International as a reporter and regional manager.

DFPR is a publicity firm specializing in news management, media relations and strategy. DFPR is based in Charlotte, North Carolina and serves clients in California, Colorado, North Carolina and Texas.