The Fitness Challenge Foundation has taken the initial step towards getting our nation's children in better shape. The not-for-profit organization has partnered with the California State University system to implement a first of its kind initiative that will provide physical activities programs for elementary schools. This innovative model is already being considered by numerous other states who want to replicate the program.

It's peak season for fresh grapefruit, and there are an abundance of reasons to embrace one of the highest quality Florida grapefruit crops in several years. As supplies rebound thanks to the first hurricane-free growing season since '03-'04, more consumers can enjoy Florida's juicy and tangy-sweet bounty without breaking their New Year's diet resolutions. Florida grapefruit is one of a group of select nutritious food partners in a new weight loss program championed by Bob Greene, author of the current New York Times bestseller, The Best Life Diet, and Oprah's personal trainer.

Consumer Reports Medical Guide's Natural Medicine Ratings will display U.S. Pharmacopeia's "USP Verified Mark" in an effort to further inform and protect consumers from potential health risks due to mislabeled dietary supplements.

All Burgerville menu breakfast items will now feature eggs produced by cage free hens. Burgerville will get the approximately 600,000 eggs it uses each year from Washington's Stiebrs Farms whose chickens are certified "Humane Raised and Handled," fed a 100 percent vegetarian diet, and are free of hormones and antibiotics.

The Grocery Manufacturers Association/Food Products Association (GMA/FPA), the Food Marketing Institute (FMI) and MatchPoint Marketing today unveiled Take a Peak, an innovative initiative by the food and beverage industry to promote the U.S. Department of Agriculture's MyPyramid, the government's food guidance system, in grocery store aisles, where consumers ultimately make their food choices.

Super CitriMax(R), InterHealth Nutraceuticals' signature weight-management ingredient, is not contained in any of the "weight-loss" products whose marketers were fined recently by the Federal Trade Commission (FTC) for making false claims, InterHealth announced today.

Renowned author and weight-loss expert Dr. Sanford Siegal, best known as the creator of the Cookie Diet(TM) today announced that his proprietary diet, and its associated diet cookies, shakes, soup and other foods, will be available at thousands of U.S. drug stores and from doctors, chiropractors and other health care providers from coast-to- coast beginning on March 15th. Most of the estimated 500,000 overweight people who've used Dr. Siegal's Cookie Diet(TM) products since he created the weight- loss and weight-maintenance program in 1975 have been patients of his South Florida medical practice, Siegal Weight Management at Siegal Medical Group. This is the first time that the Cookie Diet(TM) will be offered in all fifty states, or for over-the-counter retail purchase.

For the second year in a row, a survey from TSC, a division of Yankelovich reports that at any one time almost 2/3rds of Americans are on a diet. The survey reveals that two in three people admit that hunger causes them to cheat on their diet, and in fact a majority of dieters (56%) feel there are times when they are "starving themselves to death." Slim-Fast has just made dieting a whole lot easier with the announcement that in 2007, ALL Slim-Fast meal replacement shakes and bars are clinically proven to control hunger for up to four hours.